When Sales Funnels Fail - Use Growth Loops
Speaker -- Casey Winters
Employee -- Pinterest, Grubhub, Greylock partners, Apartments.com
Advisor -- Eventbrite, Airbnb, Thumbtack, Tinder, Pocket, Darby Smart, Hipcamp
Issue: Different departments have different goals
Ie. Product, Money, Funnel metrics
The answer most of them have is MORE MORE MORE (leads, channels, money...etc)
This leads to linear growth.
The best companies have growth that compounds over time.
Growth Loops - A system where your inputs result in actions and outputs that are re-invested into the inputs.
Inputs -> Action -> Output -> reinvested into -> Inputs
There are three main types of growth loops: Viral Loops, Content Loops, and Paid Loops.