Profit or Revenue?

The marketing channel that you focus on will either bring you profit or revenue

If you’re solely focused on revenue...

You will burn out

If you solely focus on profit...

You will eventually starve

Rarely do people build a business model that aligns both with their mission and north star

Instead, they focus on...

Making investors happy

Or catering to their employee's weekly whims

If you are truly serious, your strategy guarantees your mission

If you aren’t… then you shall adventure around in random directions

Which one are you?