The marketing channel that you focus on will either bring you profit or revenue
If you’re solely focused on revenue...
You will burn out
If you solely focus on profit...
You will eventually starve
Rarely do people build a business model that aligns both with their mission and north star
Instead, they focus on...
Making investors happy
Or catering to their employee's weekly whims
If you are truly serious, your strategy guarantees your mission
If you aren’t… then you shall adventure around in random directions
Which one are you?