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Founder Money & How to Think About it : A Quick & Rough Mental Model

Updated: Oct 23, 2021

The biggest reason Founders bank accounts and company bank accounts do not increase is because there is no reason for it. Most Founders do not have something to re-invest capital into that will make their lives, missions, and team's lives better. Therefore they find themselves with empty bank accounts throughout their lives, even after they have massive (or even mediocre) successes. If that sounds familiar, keep reading.

The difference between unsuccessful and successful Founders lies in two main things

A. Are you consistently impacting the world more every year

B. Are you consistently generating more money each year so that you can impact the world more while you and your team live a high quality life

This is a quick mental model about the second.


Income/Revenue: The money you receive for selling products, services, or licenses

Expenses: Anything you pay for thats required to run your life and business other than interest on debt

Savings: What's leftover

Bank: Money you put into your business and personal bank accounts

Liabilities: Things that cost you money, sometimes on a yearly or monthly basis

Free Cashflow: Money from profit outside of whats allocated for re-investment into the business

Assets: Anything that will produce you money in the future

Employees/Solofounders look to increase their bank accounts so that they can pay liabilities.

Startup Founders with teams look to reduce their liabilities while massively increasing their assets. This causes a snowball effect with their revenue when done profitably.

There are 4 types of Assets that you want to leverage.

1. Capital

2. Labor

3. Media

4. Technology

Here's some examples of the above when they're assets:

1. Capital

Free Cashflow

Cash on Hand

Investment into long play

Collateral for Debt or Proof of a Business Model

2. Labor

Profitable Product Team

Profitable Sales and Marketing Team


3. Media

External Media: anything thats customer facing that replaces labor, capital, or tech

Internal Media: anything internal facing that increases your labor asset

4. Technology

External Tech: anything thats customer facing that makes labor or capital more efficient

Internal Tech: anything thats internal facing that makes your labor more efficient

Pick a high value problem that you have and solve it with an asset. I recommend deciding which asset to invest in at least once a quarter and having some sort of prioritization framework to do so. As you consistently build your assets, your ups and your downs will consistently trend higher and you can walk towards your goal with the certain type of confidence that only progress can bring.

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